Simple template from google:

More complicated template:

<aside> 💭 How?

</aside>

1. Says: Write down similar things participants in the top-left box of the empathy map under the “says” heading. Look for quotes that share related ideas between users in the same group. They don’t have to be exactly the same, but should express similar ideas. You can also include your own quotes that represent things the entire group of users have said.

   say

2. Does: Next, write down similar things participants in the bottom-left box of the empathy map under the “does” heading.

   do

3. Thinks: Then, write down related things you believe participants in the top-right box under the “thinks” heading. This includes things participants don’t actually say, but that you can tell through observation.

   think

4. Feels: Finally, write down shared things participants in the bottom right square of the empathy map under the “feels” heading. This can be as general as two participants feeling a certain type of emotion about a topic, even if the way they express it is different.

   feel